Our Story
Once upon a time, in the heart of India, a dream was born.
A Tribe with a Mission
We saw a world full of mass-produced plastic toys, and we yearned for something different. Something real. Something with a soul. We dreamed of toys that would not only bring joy to children but also empower the talented artisans who keep our traditions alive.
And so, Gulab Tribe was born.
We are more than just a toy company. We are a social enterprise, a community, a movement. We partner with skilled artisans from across India, providing them with fair wages and a platform to showcase their incredible craftsmanship. By choosing Gulab Tribe, you are not just buying a toy; you are supporting a family, preserving a craft, and making a conscious choice for a better world.
From Our Hands to Yours.
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Artisanal Craftsmanship
Each toy is individually handcrafted by skilled Indian artisans, preserving generations of traditional toymaking.
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Eco-Friendly & Safe
Made with sustainably sourced wood and finished with non-toxic, child-safe paints for worry-free playtime.
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Designed for Play
Our open-ended toys are made to spark imagination, encourage problem-solving, and support your child's creative development.
More Than a Toy, It's a Choice.
In a world filled with plastic and pixels, we believe in a different kind of playtime. Choosing a Gulab Tribe toy means choosing artistry over automation and sustainability over synthetics. It’s a choice to support the livelihoods of talented Indian artisans and to bring a piece of their heritage into your home. We invite you to join us in creating a more mindful and beautiful world for our children, one handcrafted toy at a time.
Our Team
CHIEF OPERATING OFFICER
Edward Lindgren
CO-FOUNDER
Nado Husa
MARKETING